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Don't think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver's seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company?s profits. This is a perfect marketing textbook for acing the class and a dependable resource for the future.
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"An excellent text for first-time marketing research instructors who need a solid foundation for developing a new course prep. A sound text for experienced marketing research instructors who want something more than a 'basics' text but something less than the most comprehensive and challenging texts."
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- PublisherCengage Learning, Inc
- Publication date2009
- ISBN 10 1439047545
- ISBN 13 9781439047545
- BindingPaperback
- Edition number4
- Number of pages436
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