Items related to Services Marketing: Concepts, Strategies, & Cases
Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the book feature a wide array of businesses representing a variety of industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." The Fourth Edition of this proven book draws on cutting-edge data to cover important current issues such as business-to-business services, technology, and the global market, giving you valuable insights and skills to help you understand--and succeed in--today's business environment.
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The strengths of the text are its depth and breadth of coverage particularly of the key concepts relating to services marketing as well as the mix of European and the US examples. This is a well-written and accessible text ...and I have no hesitation in recommending it. -- Dr. Tracy Harwood, Senior Research Fellow, Institute of Creative Technologies, De Montfort University
This book will help all those active in our sector of the economy to evaluate whether they are doing everything they possibly can to develop and sustain a competitive advantage in their service offering.
-- Erwin Losekoot, Sir Hugh Wontner Lecturer, University of Strathclyde
This book will help all those active in our sector of the economy to evaluate whether they are doing everything they possibly can to develop and sustain a competitive advantage in their service offering.
-- Erwin Losekoot, Sir Hugh Wontner Lecturer, University of Strathclyde
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- PublisherSouth-Western
- Publication date2010
- ISBN 10 1439039399
- ISBN 13 9781439039397
- BindingHardcover
- Edition number4
- Number of pages480
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INTERNATIONAL EDITION---Services Marketing : Concepts, Strategies, and Cases, 4th edition
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Services Marketing: Concepts, Strategies, Cases
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