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Synopsis
The tenth edition of this best-selling introductory text features an up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics highlighted within these areas include ethics and social responsibility, forms of business ownership, small business concerns, and international issues. New coverage in this edition more closely examines cutting-edge topics like the 2008 economic crisis, green business,and sustainability. In addition to updating and revitalizing the content, the authors have redesigned the entire textbook program to highlight its strengths as the most accessible and student friendly program on the market. The new online resources no longer require a passkey and put students on the path to success and mastery through premium online study content, including ACE Plus practice tests, flashcards, MP3 audio chapter summaries and quizzes, interactive games, and Career Snapshots.
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About the Author
William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading principles of marketing book. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.
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- PublisherSouth-Western
- Publication date2010
- ISBN 10 1439037515
- ISBN 13 9781439037515
- BindingPaperback
- Number of pages704
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Business
Published by
Australia ; United States : South-Western Cengage Learning, 2010
ISBN 10: 1439037515
ISBN 13: 9781439037515
Used
Softcover
Seller: Roland Antiquariat UG haftungsbeschränkt, Weinheim, Germany
Seller rating 5 out of 5 stars
Softcover. 696 Seiten Good condition. Reading pages are very clean and without marks. Slight traces of storage or use. Book corner slightly bumped. Otherwise good exemplar. 9781439037515 Sprache: Englisch Gewicht in Gramm: 1383. Seller Inventory # 221632
Quantity: 1 available