The Crowd - Softcover

Bon, Gustave Le

3.83

17,591 ratings by Goodreads

Softcover

ISBN 10: 1434100553 ISBN 13: 9781434100559

Publisher: Boomer Books, 2008

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A brilliantly instructive treatise on the general characteristics and mental unity of a crowd, its sentiments and morality, ideas, reasoning power, imagination, opinions, and much more. A must-read volume not only for students of history, sociology, law and psychology, but for every politician, statesman, investor, and marketing manager. Newly designed and typeset for easy reading by Boomer Books.

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Review:

"Insightful for its apprehension of the primitive nature of crowds..."

About the Author:

Gustave Le Bon (1841 -1931) was a French social psychologist, sociologist, and amateur physicist. He was the author of several works in which he expounded theories of national traits, racial superiority, herd behavior and crowd psychology. His work on crowd psychology became important during the first half of the twentieth century when it was used by media researchers such as Hadley Cantril and Herbert Blumer to describe the reactions of subordinate groups to media.

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