Health Communication Research Measures (12) - Hardcover

Hardcover

ISBN 10: 1433129035 ISBN 13: 9781433129032

Publisher: Peter Lang US, 2015

Synopsis

This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. While the focus is on quantitative measures, the editors argue that these measures are centrally important to the study of health communication. The chapters emphasize constructs, scales, and up-to-date reports and evidence about key social science constructs and ways of measuring them, whether your interest is in patient-provider dyadic communication, uncertainty management, self-efficacy, disclosure, social norms, social support, risk perception, health care team performance, message design and effects, health and numerical literacy, communication satisfaction, social influence and persuasion, stigma, health campaigns, reactance, or other topics. Students, researchers, and policymakers will find this book an accessible resource for planning and reviewing research studies and proposals.

About this title

About the Author:

Do Kyun Kim is Associate Professor and Richard D'Aquin BORSF Endowed Professor in the Department of Communication at the University of Louisiana. His research interests are in the areas of health communication and organizational communication, focusing on the diffusion of worthy behaviors and innovations. James W. Dearing is Professor and Chairperson of the Department of Communication at Michigan State University. He studies the diffusion of innovations and scale up strategies for social innovations.

About this edition

• Publisher: Peter Lang US
• Publication date: 2015
• ISBN 10: 1433129035
• ISBN 13: 9781433129032
• Binding: Hardcover
• Number of pages: 320
• Editor: Kim Do Kyun, Dearing James W.