What Women Want: The Global Marketplace Turns Female-friendly - Hardcover

Paco Underhill

Hardcover

ISBN 10: 1416569952 ISBN 13: 9781416569954

Publisher: Simon & Schuster, 2010

Synopsis

Book by Underhill Paco

About this title

Review:

"The guru of retail consulting offers a wealth of insight into what makes a successful shopping experience for both buyer and seller." --Craig Ryan, "The Oregonian"

"Paco Underhill is Sherlock Holmes for retailers. . .This sleuth makes shoppers view stores with more critical eyes." --Trish Donnally, "San Francisco Chronicle"

"What Women Want is not just a great marketing book, it is an astounding study of the socio-economic forces of the last fifty years. Paco Underhill blends social history with scientific data in a sensitive volume that is a must-read for anyone who wants to sell anything. Period."--Susy Korb, Brand Strategist, Harry Winston

" What Do Women Want?" A man who "gets it". Meet the wise, witty and only occasionally geeky Paco Underhill, who explained to me why I prefer curved shower curtains.
Christine Lehner, author of "Absent a Miracle" and "What to Wear to See the Pope".

""What Do Women Want?" A man who "gets it". Meet the wise, witty and only occasionally geeky Paco Underhill, who explained to me why I prefer curved shower curtains."
--Christine Lehner, author of "Absent a Miracle" and "What to Wear to See the Pope".

""What Do Women Want?" A man who "gets it." Meet the wise, witty and only occasionally geeky Paco Underhill, who explained to me why I prefer curved shower curtains."
--Christine Lehner, author of "Absent a Miracle" and "What to Wear to See the Pope."

" What Do Women Want?" A man who "gets it." Meet the wise, witty and only occasionally geeky Paco Underhill, who explained to me why I prefer curved shower curtains.
Christine Lehner, author of "Absent a Miracle" and "What to Wear to See the Pope.""

What Women Want is not just a great marketing book, it is an astounding study of the socio-economic forces of the last fifty years. Paco Underhill blends social history with scientific data in a sensitive volume that is a must-read for anyone who wants to sell anything. Period. Susy Korb, Brand Strategist, Harry Winston"

With wit, razor-sharp analysis and a better understanding of what women want than most of us have or at least realize we have. It will make female consumers think differently about their shopping and, hopefully, encourage stores to sell a whole lot differently.
Jayne O Donnell, retail and consumer reporter, USA Today"

What Do Women Want? A man who gets it. Meet the wise, witty and only occasionally geeky Paco Underhill, who explained to me why I prefer curved shower curtains.
Christine Lehner, author of Absent a Miracle and What to Wear to See the Pope."

About the Author:

Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.

About this edition

• Publisher: Simon & Schuster
• Publication date: 2010
• ISBN 10: 1416569952
• ISBN 13: 9781416569954
• Binding: Hardcover
• Number of pages: 214