The Psychology of Attitudes and Attitude Change (Sage Social Psychology Program) - Softcover

Greg Maio; Geoff Haddock

Softcover

ISBN 10: 141292975X ISBN 13: 9781412929752

Publisher: Sage Publications Ltd, 2009

Synopsis

Written by two world-leading academics in the field of attitudes research, is a brand new textbook that gets to the very heart of this fascinating and far-reaching field. Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead.

About this title

Product Description:

Hard to find

Review:

`An outstanding new text. Written in an engaging style it provides an impressive review of both basic and applied work. Classic studies are interwoven with important recent findings to provide a scholarly overview of this exciting area of social psychology' - Professor Mark Conner, University of Leeds

`Maio and Haddock provide an excellent up-to-date summary of the key findings in the field in their very readable new text' - Richard E. Petty, Ohio State University

About this edition

• Publisher: Sage Publications Ltd
• Publication date: 2009
• ISBN 10: 141292975X
• ISBN 13: 9781412929752
• Binding: Paperback
• Edition number: 1
• Number of pages: 288