The Psychology of Attitudes and Attitude Change (Sage Social Psychology Program)

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9781412929752: The Psychology of Attitudes and Attitude Change (Sage Social Psychology Program)
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Written by two world-leading academics in the field of attitudes research, is a brand new textbook that gets to the very heart of this fascinating and far-reaching field. Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead.

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`An outstanding new text. Written in an engaging style it provides an impressive review of both basic and applied work. Classic studies are interwoven with important recent findings to provide a scholarly overview of this exciting area of social psychology' - Professor Mark Conner, University of Leeds

`Maio and Haddock provide an excellent up-to-date summary of the key findings in the field in their very readable new text' - Richard E. Petty, Ohio State University

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9781412929745: The Psychology of Attitudes and Attitude Change (Sage Social Psychology Program)

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ISBN 10:  1412929741 ISBN 13:  9781412929745
Publisher: SAGE Publications Ltd, 2009
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