The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour.
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Book Description Hardcover. Condition: Brand New. 227 pages. 9.50x6.75x0.25 inches. In Stock. Seller Inventory # __1412903807
Book Description Hardback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9781412903806
Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides . Seller Inventory # 595740086