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Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines - Softcover
Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies To Attracting New Customers Using Google, Yahoo & Other Search Engines
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...this book is the PPC bible. Tracking, click fraud, branding, local advertising are all covered... -- The Search Engine Marketing Weblog, May 10, 2005
Synopsis:
You've got products. You've got a website. You're ready to do business online. Now, how do you attract new customers? You'll find the answers in this book. In it, search engine advertising pioneers, Boris and Eugene Mordkovich, share their knowledge from the most basic information explaining how Pay-Per-Click works to why it is so extraordinarily effective, as well as offer detailed information on how to design a successful campaign, how to test concepts, determine what works, and fine-tune your campaigns to maximize the Return on Investment (ROI). It also delves into more advanced topics affecting advertisers today, including contextual advertising (getting your website listed on thousands of websites without paying a penny), localized search (targeting a specific local area through search engines), and click fraud (how to protect yourself against it). The book also offers tips, techniques, and ideas contributed by 14 top experts in the industry.
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- PublisherLulu.com
- Publication date2005
- ISBN 10 1411628179
- ISBN 13 9781411628175
- BindingPaperback
- Edition number2
- Number of pages202
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Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - You've got products. You've got a website. You're ready to do business. Now, how do you get customers to your site Pay-Per-Click Search Engine Marketing Handbook has all the answers. In this book, Pay Per Click (PPC) advertising pioneers Boris and Eugene Mordkovich share their knowledge from the most basic 'Pay Per Click 101' information (how pay-per-click works; why it is so extraordinarily effective; how to craft an ad campaign that generates sales; and how to know what works, and what doesn't) to the most advanced PPC strategies being used today, including contextual advertising, click fraud, localized search, and more!. Seller Inventory # 9781411628175
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextrnrnYou ve got products. You ve got a website. You re ready to do business. Now, how do you get customers to your site? Pay-Per-Click Search Engine Marketing Handbook has all the answers. In this book, Pay Per Click (PPC) advertising . Seller Inventory # 447577491
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