Sparkcharts Marketing (Sparknotes Sparkcharts) - Softcover

SparkNotes

Softcover

ISBN 10: 1411470508 ISBN 13: 9781411470507

Publisher: Spark Pub Group, 2014

Synopsis

SparkCharts™:
The information you need-concisely, conveniently, and accurately. Created by Harvard students for students everywhere, these study companions and reference tools cover a wide range of college and graduate school subjects, from Business and Computer Programming to Medicine, Law, and Languages. They'll give you what it takes to find success in school and beyond. Outlines and summaries cover key points, while diagrams and tables make difficult concepts easier to grasp.

This four-page chart covers:

• Marketing strategy and opportunities
• The marketing plan
• Segmentation, targeting, and positioning
• Consumer behavior
• The four P's: product, place, promotion, and price
• Market research
• Marketing in the digital economy
• Permission-based, database, and direct marketing
• Marketing ethics
• Global marketing
  

About this edition

• Publisher: Spark Pub Group
• Publication date: 2014
• ISBN 10: 1411470508
• ISBN 13: 9781411470507
• Binding: Flexibound
• Number of pages: 4