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Value Pack: Framework for Marketing Management (International Edition) with Framework for Human Resource Management (International Edition) - Softcover

 
9781405814676: Value Pack: Framework for Marketing Management (International Edition) with Framework for Human Resource Management (International Edition)
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Framework for Marketing Management, 3/e

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

Marketing Plan Handbook and Marketing Plan Pro: International Edition, 2/e

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  • PublisherPearson Education
  • Publication date2004
  • ISBN 10 1405814675
  • ISBN 13 9781405814676
  • BindingPaperback
  • Edition number1

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