Fashion Marketing Communications - Softcover

Lea-Greenwood, Gaynor

Softcover

ISBN 10: 1405150602 ISBN 13: 9781405150606

Publisher: Wiley, 2013

Synopsis

Effective communications with consumers are especially necessary for success in a business as ephemeral and competitive as fashion. This textbook for students of fashion design, fashion marketing, and communications sets out all that they need to successfully participate in the increasing number of courses with marketing communications as a component. Taking an international approach that reflects the global fashion market, this invaluable resource features many real-world case studies for practical, hands-on learning.

About this title

Review:

it s a highly recommended read if you too want to work in fashion or even if you don t it gives great insight into the fashion through business eyes. (March 2013, Urbanoblog.com)

From the Back Cover:

Fashion is all about image. Consequently, fashion marketing communications encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. have become increasingly important in the fashion business.

This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.

About this edition

• Publisher: Wiley
• Publication date: 2013
• ISBN 10: 1405150602
• ISBN 13: 9781405150606
• Binding: Paperback
• Edition number: 1
• Number of pages: 216