Business Research: A Practical Guide for Undergraduate and Postgraduate Students - Softcover

Collis, Jill; Hussey, Roger

Softcover

ISBN 10: 1403992479 ISBN 13: 9781403992475

Publisher: Palgrave Macmillan, 2009

Synopsis

A concise and straightforward guide for students undertaking a research project for the first time. The new edition details the entire research process, from reviewing the literature to writing up results. It features balanced and expanded coverage of collection and analysis of both qualitative and quantitative data, and new chapters on academic decision making and preparing research proposals.

Students find this book very practical, as it provides the tools they need to successfully embark on research projects and applies theories to real life scenarios. It also features an excellent glossary and practical troubleshooting section which identifies potential problems and provides likely solutions.
A companion website is available providing lecturer and student resources, including PowerPoint slides, datasets and interactive revision questions.

About this title

Review:

"Business Research by Collis and Hussey offers a coherent, extremely well thought out and stimulating book on research in business.
Activities and progress tests allow the text to be used in class, and also, can be used to refine one's 'knowledge' individually. I especially enjoyed the section on 'Making Academic Decisions', as having recently joined a university at post-graduate level I think the majority of my recent troubles and woes would have been made less dramatic. I have already recommended the book to many of my colleagues teaching both undergraduate and postgraduate students.
An excellent book, which can be used as a checklist for experienced researchers, or (should be) treated as a 'sacred text' by students new to research."

Book Description:

"The new edition of Collis & Hussey builds on the strengths of previous editions, providing a clear and accessible foundation for undergraduate and postgraduate management students in undertaking research. The authors combine a sound approach to research method with a sympathetic understanding of the practical problems that students new to individual research regularly face. The book is helpful not only for students working alone (particularly the chapters on collecting and analysing data, expanded for this edition) but also for formal research methods courses."

About this edition

• Publisher: Palgrave Macmillan
• Publication date: 2009
• ISBN 10: 1403992479
• ISBN 13: 9781403992475
• Binding: Paperback
• Edition number: 3
• Number of pages: 376