Contemporary Strategic Management - Softcover

Pettinger, Richard

Softcover

ISBN 10: 1403913277 ISBN 13: 9781403913272

Publisher: Palgrave, 2004

Synopsis

'A coherent summary of theory and a route map through practical strategic management which will be very useful for students'. Alison Dean, Canterbury School of Business, University of Kent.
Contemporary Strategic Management uses up-to-date organizations and situations such as Barbie, Rebuilding Iraq, Easy Jet and McDonalds to emphasise the practical side of strategy, while at the same time illustrating the theoretical issues involved.
Richard Pettinger discusses strategic analysis and choice, strategic failures and successes, investment appraisals, ethics, implementation and the development of strategic management from a managerial perspective. This approach will appeal especially to MBA and final year management students who appreciate the 'hands on' feel of the text.
- Over 150 'Contemporary Insights' using organizations and situations to demonstrate strategy in practice.
- End of chapter 'Work Assignments/Discussion Questions' to assess learning and encourage debate.
- As an experienced business author, Pettinger has a warm, persuasive and student friendly style making this text accessible, appealing and well structured.
Visit the companion website at www.palgrave.com/business/pettinger/strategy which offers guidance on building a course around the text, answers to questions, further discussion questions and powerpoint slides.
Author Biography
RICHARD PETTINGER teaches a wide variety of courses, including strategic management at the Management Studies Centre, University College London and is also an active Management Consultant.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/pettinger/index.asp

About this title

Review:

'Clarity and readability is assured throughout through clear structuring, judicious use of bullet points, numerous figures and many stimulating case illustrations...distinctively the emphasis throughout is on what the practising manager can or should do in strategic situations. This practical approach combined with a direct tone will resonate strongly with MBA audiences.' - Duncan Angwin, The Times Higher Education Supplement

Synopsis:

This title identifies, outlines and develops the body of skills, knowledge and expertise that is needed by managers in all senior positions within public and private organizations. Covering analysis and choice, implementation and the development of strategic management from a managerial perspective, the text also includes a discussion of key contemporary issues in the topic. Written in Richard Pettinger's accessible style, MBA and final year management students should appreciate the: comprehensive subject coverage including chapters on strategic thinking, investment appraisal, ethics, management development and public services; over 150 "contemporary insights" providing examples of organizations and situations to illustrate strategy in practice; discussion of strategic failures as well as successes; emphasis on the need for strategic expert leadership within organizations.

Organizations and situations featured within the contemporary insights include: Barbie, the cancellation of Concorde, EasyJet, Fair Trade, Glaxo SmithKline, London Congestion charging, Manchester United Football Club, McDonalds, Millennium Dome, Mitsubishi, Nestle, NHS Online, Nissan, Pret-A-Manger, rebuilding Iraq, Sony, Swatch and Unilever. Online lecturer support includes: guidance on building a course around the text; answers to questions; further discussion questions; and PowerPoint slides.

About this edition

• Publisher: Palgrave
• Publication date: 2004
• ISBN 10: 1403913277
• ISBN 13: 9781403913272
• Binding: Paperback
• Number of pages: 548