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The title, plus the distinctive, funky daisy logo on the front cover introduce the reader to an organic gardening metaphor which Franks uses repeatedly throughout the book. She explains that "preparing to start a business is like planting a garden...you have to nurture seeds or ideas whilst they germinate and we need to know what to do to allow them to bloom into a healthy plant or enterprise".
This unique book is a must for any women who think they are too old, too young, too non-entrepreneurial or too uneducated to join the entrepreneurial society. Franks' infectious energy leaps off every page, encouraging the reader to believe that they too can create a business they truly believe in. Packed with inspiring case studies as well as useful, up-to-date information on everything from learning how to surf the net to creating positive energy with feng shui, from dealing with your bank manager to designing your company logo, The SEED Handbook is an inspiring, straightforward read. --Meg Slyfield
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