Words That Work: It's Not What You Say, It's What People Hear

Luntz, Frank I.

ISBN 10: 1401384889 ISBN 13: 9781401384883

Publisher: Hyperion Audio, 2007

Synopsis

A leading communications expert explains how the tactical use of words and phrases influences what we buy, who we vote for, and what we believe, in a volume that encompasses sections ranging from "The Ten Rules of Successful Communication" to "The 21 Words and Phrases for the 21st Century." Simultaneous.

About this title

About the Author:

Frank Luntz is one of the most respected communication professionals in America today. He has written, supervised, and conducted more than a thousand surveys and focus groups for corporate and public affairs clients here and abroad. He has developed campaigns for Merrill Lynch, Federal Express, AT&T, Pfizer, and McDonalds. Currently the host of America's Voices on MSNBC, Dr. Luntz is the first resource media outlets turn to when they want to understand American voters. His recurring segments on MSNBC/ CNBC during the 2002 election cycle won an Emmy. He lives in Alexandria, VA.

About this edition

• Publisher: Hyperion Audio
• Publication date: 2007
• ISBN 10: 1401384889
• ISBN 13: 9781401384883
• Binding: Audio CD