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Viral Loop: From Facebook to Twitter, How Today's smartest Businesses Grow Themselves - Hardcover

 
9781401323493: Viral Loop: From Facebook to Twitter, How Today's smartest Businesses Grow Themselves
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From Google to Facebook, a respected journalist delves into how a "viral loop," situtation where to use a product means having to share it with others, can make an online business a success. 75,000 first printing.

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One of the most astounding things about the Web age is how the best advertising is often no advertising at all. Penenberg masterfully explains how this works with case studies of products that were designed to spread. Every product can use a dose of this technique; this is the book to get to learn how. Recommended! (Chris Anderson, bestselling author of The Long Tail and Free)

In tight, engaging prose, Adam captures the essence of the ever-scaling power of the virus. It's not just for geeks any more. (Seth Godin, author of Tribes)

Penenberg has unlocked the secret to the most successful digital businesses. An indispensable read. (Robert Safian, Editor-in-Chief, Fast Company)

If you want to understand all things viral, this is the place to start. Penenberg's reporting gives us a ringside seat for some of the biggest viral success stories in history, from Tupperware to Ning. (Dan Heath, co-author of Made to Stick: Why Some Ideas Survive and Others Die)

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  • PublisherHachette Books
  • Publication date2009
  • ISBN 10 1401323499
  • ISBN 13 9781401323493
  • BindingHardcover
  • Number of pages274
  • Rating

Other Popular Editions of the Same Title

9780340918692: Viral Loop

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ISBN 10:  0340918691 ISBN 13:  9780340918692
Publisher: Sceptre, 2010
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  • 9780340995945: LOOP INDIA

    Hodder..., 2009
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  • 9780340918678: Viral Loop: The Power of Pass-it-on

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