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Pre-test-market Models: Validation and Managerial Implications - Softcover

Urban, Glen L; Katz, Gerald M.

 
9781378153482: Pre-test-market Models: Validation and Managerial Implications
Softcover
ISBN 10: 1378153480 ISBN 13: 9781378153482
Publisher: Palala Press, 2018
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  • PublisherPalala Press
  • Publication date2018
  • ISBN 10 1378153480
  • ISBN 13 9781378153482
  • BindingPaperback
  • Number of pages50

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9781245073011: Pre-test-market models: validation and managerial implications

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ISBN 10:  124507301X ISBN 13:  9781245073011
Publisher: Nabu Press, 2011
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  • 9781341593918: Pre-test-market Models: Validation and Managerial Implications

    Palala..., 2015
    Hardcover

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Urban, Glen L.
Published by Palala Press 2/20/2018 (2018)
ISBN 10: 1378153480 ISBN 13: 9781378153482
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