Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture - Softcover

Softcover

ISBN 10: 1349359556 ISBN 13: 9781349359554

Publisher: Palgrave Macmillan, 2010

Synopsis

The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.

About this title

Book Description:

A contextualization of the consumer researcher Ernest Dichter within the wider field of consumer culture and the rise of psychological approaches to consumption in post-war Europe and North America

About the Author:

REGINA BLASZCZYK Department of the History and Sociology of Science, University of Pennsylvania, USA RONALD FULLERTON Professor of Marketing, the American University in Cairo. Egypt KAI-UWE HELLMANN Senior Lecturer in the Sociology of Consumption and Economics, the Technical University of Berlin, Germany DANIEL HOROWITZ Professor in American Studies, Smith College, Massachusetts, USA HELENE KARMASIN Head of Karmasin Motivforschung and member of the management team of the Austrian Gallup Institute KARINA KRUMMEICH Diploma in Communication Science, the University of Vienna, Austria STEFANIE LAHM Doctoral Student, Institute of Communication Science, the University of Vienna, Austria ANDREA MORAWETZ Press Officer, the Austrian Consumer Association (VKI) KATHERINE PARKIN Professor in Modern American History, Monmouth University, New Jersey, USA VÉRONIQUE POUILLARD Assistant Professor, the Université Libre in Brussels, Belgium DIRK SCHINDELBECK Principal Lecturer, the University of Education in Freiburg, Germany GABRIELE SORGO Reader in Cultural History, the University of Vienna, Austria MARK TADAJEWSKI Lecturer in Critical Marketing, the University of Leicester, UK

About this edition

• Publisher: Palgrave Macmillan
• Publication date: 2010
• ISBN 10: 1349359556
• ISBN 13: 9781349359554
• Binding: Paperback
• Edition number: 1
• Number of pages: 305
• Editor: Schwarzkopf S., Gries R.