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Synopsis
A multidisciplinary and transversal study of issues for governments, regulatory authorities and international business. Written for academics and professionals alike it explores the main themes of economic growth and sustainable development; trade, law and regulation, and competitive and managerial issues for international firms.
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Book Description
An in-depth look at the areas that affect and influence international business, including economic development, trade law, and international marketing and management
About the Author
Aidan O'Connor is Professor of Strategy and International Business at ESCEM School of Business and Management, France. He has extensive experience in banking and academia in several European countries and is Visiting Professor at the University of Osnabrück, Germany.
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- PublisherPalgrave Macmillan
- Publication date2009
- ISBN 10 1349300616
- ISBN 13 9781349300617
- BindingPaperback
- Edition number1
- Number of pages422
- EditorO'Connor A.
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