Items related to Basic Marketing Research (with Qualtrics, 1 term (6...

Basic Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card) - Softcover

 
9781337100298: Basic Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card)
View all copies of this ISBN edition:
 
 
BASIC MARKETING RESEARCH is written from a student's perspective by authors who have devoted countless hours working with undergraduate students, like you, on live research projects. For a marketing text to be effective, you must be able to understand it. You can trust the authors to deliver a rigorous, yet understandable, treatment of marketing research in this 9th Edition. You examine the two dominant approaches to gathering marketing information, learn how to merge these approaches and work with data from multiple sources. You review the information-gathering function from the perspectives of researchers who gather information and marketing managers who use it. This presentation is packed with the features that make it a best-seller, from study tools to updated content to an easy-to-read writing style.

"synopsis" may belong to another edition of this title.

About the Author:
A recognized leader in the field of marketing research, Gilbert A. Churchill, Jr., joined the University of Wisconsin faculty after receiving his D.B.A. from Indiana University in 1966. Dr. Churchill was named Distinguished Marketing Educator by the American Marketing Association in 1986, the second individual so honored. This lifetime achievement award recognizes and honors a living marketing educator for distinguished service and outstanding contributions in the field of marketing education. Dr. Churchill was also awarded the Academy of Marketing Science's lifetime achievement award in 1993 for his significant scholarly contributions. In 1996, he received a Paul D. Converse Award, which is given to the most influential marketing scholars, as judged by a national jury drawn from universities, businesses, and government. Also in 1996, the Marketing Research Group of the American Marketing Association established the Gilbert A. Churchill, Jr. Lifetime Achievement Award, which is awarded each year to an individual who has made significant contributions to marketing research. Dr. Churchill is a past recipient of the yearly William O'Dell Award for an outstanding article in the Journal of Marketing Research. He has also been a finalist for the award five additional times. He is a co-author of the most and third-most influential articles of the past century in sales management, as judged by a panel of experts in the field. His articles have appeared in such publications as the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Journal of Retailing, Journal of Business Research, Decision Sciences, Technometrics, and Organizational Behavior and Human Performance.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9781337100151: Basic Marketing Research

Featured Edition

ISBN 10:  1337100153 ISBN 13:  9781337100151
Publisher: Cengage Learning, 2017
Hardcover

Top Search Results from the AbeBooks Marketplace

Stock Image

Brown, Tom J.; Suter, Tracy A.; Churchill, Gilbert A.
Published by Cengage Learning (2017)
ISBN 10: 1337100293 ISBN 13: 9781337100298
New Softcover Quantity: 1
Seller:
Front Cover Books
(Denver, CO, U.S.A.)

Book Description Condition: new. Seller Inventory # FrontCover1337100293

More information about this seller | Contact seller

Buy New
£ 101.85
Convert currency

Add to Basket

Shipping: £ 3.39
Within U.S.A.
Destination, rates & speeds
Stock Image

Brown, Tom J.; Suter, Tracy A.; Churchill, Gilbert A.
Published by Cengage Learning (2017)
ISBN 10: 1337100293 ISBN 13: 9781337100298
New Paperback Quantity: 1
Seller:
Wizard Books
(Long Beach, CA, U.S.A.)

Book Description Paperback. Condition: new. New. Seller Inventory # Wizard1337100293

More information about this seller | Contact seller

Buy New
£ 102.50
Convert currency

Add to Basket

Shipping: £ 2.76
Within U.S.A.
Destination, rates & speeds
Stock Image

Brown, Tom J.; Suter, Tracy A.; Churchill, Gilbert A.
Published by Cengage Learning (2017)
ISBN 10: 1337100293 ISBN 13: 9781337100298
New Paperback Quantity: 1
Seller:
GoldenWavesOfBooks
(Fayetteville, TX, U.S.A.)

Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_1337100293

More information about this seller | Contact seller

Buy New
£ 102.16
Convert currency

Add to Basket

Shipping: £ 3.16
Within U.S.A.
Destination, rates & speeds
Stock Image

Brown, Tom J.; Suter, Tracy A.; Churchill, Gilbert A.
Published by Cengage Learning (2017)
ISBN 10: 1337100293 ISBN 13: 9781337100298
New Paperback Quantity: 1
Seller:
Grumpys Fine Books
(Tijeras, NM, U.S.A.)

Book Description Paperback. Condition: new. Prompt service guaranteed. Seller Inventory # Clean1337100293

More information about this seller | Contact seller

Buy New
£ 101.99
Convert currency

Add to Basket

Shipping: £ 3.35
Within U.S.A.
Destination, rates & speeds
Stock Image

Brown, Tom J.; Suter, Tracy A.; Churchill, Gilbert A.
Published by Cengage Learning (2017)
ISBN 10: 1337100293 ISBN 13: 9781337100298
New Paperback Quantity: 1
Seller:
Big Bill's Books
(Wimberley, TX, U.S.A.)

Book Description Paperback. Condition: new. Brand New Copy. Seller Inventory # BBB_new1337100293

More information about this seller | Contact seller

Buy New
£ 103.02
Convert currency

Add to Basket

Shipping: £ 2.37
Within U.S.A.
Destination, rates & speeds
Stock Image

Brown, Tom J.; Suter, Tracy A.; Churchill, Gilbert A.
Published by Cengage Learning (2017)
ISBN 10: 1337100293 ISBN 13: 9781337100298
New Quantity: 1
Seller:
Harveston College Textbooks
(Temecula, CA, U.S.A.)

Book Description No Binding. Condition: New. Looseleaf text plus Qualtrics access code. Seller Inventory # ABE-1578622920459

More information about this seller | Contact seller

Buy New
£ 101.59
Convert currency

Add to Basket

Shipping: £ 5.52
Within U.S.A.
Destination, rates & speeds
Stock Image

Brown, Tom J.
Published by Cengage Learning (2017)
ISBN 10: 1337100293 ISBN 13: 9781337100298
New Paperback Quantity: 1
Seller:
GoldenDragon
(Houston, TX, U.S.A.)

Book Description Paperback. Condition: new. Buy for Great customer experience. Seller Inventory # GoldenDragon1337100293

More information about this seller | Contact seller

Buy New
£ 107.17
Convert currency

Add to Basket

Shipping: £ 2.56
Within U.S.A.
Destination, rates & speeds
Stock Image

Brown, Tom J.
Published by Cengage Learning (2017)
ISBN 10: 1337100293 ISBN 13: 9781337100298
New Paperback Quantity: 1
Seller:
GoldBooks
(Denver, CO, U.S.A.)

Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think1337100293

More information about this seller | Contact seller

Buy New
£ 107.08
Convert currency

Add to Basket

Shipping: £ 3.35
Within U.S.A.
Destination, rates & speeds
Stock Image

Brown, Tom J.
Published by Cengage Learning (2017)
ISBN 10: 1337100293 ISBN 13: 9781337100298
New Softcover Quantity: 1
Seller:
Hafa Adai Books
(Plainfield, IL, U.S.A.)

Book Description Condition: new. Seller Inventory # Hafa_fresh_1337100293

More information about this seller | Contact seller

Buy New
£ 114.34
Convert currency

Add to Basket

Shipping: £ 3.12
Within U.S.A.
Destination, rates & speeds
Stock Image

Brown, Tom J., Suter, Tracy A., Churchill, Gilbert A.
Published by Cengage Learning (2017)
ISBN 10: 1337100293 ISBN 13: 9781337100298
New Paperback Quantity: > 20
Seller:
Textbooks_Source
(Columbia, MO, U.S.A.)

Book Description Paperback. Condition: New. 9th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 001876756N

More information about this seller | Contact seller

Buy New
£ 129.21
Convert currency

Add to Basket

Shipping: £ 3.15
Within U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book