Items related to Essentials of Marketing
Synopsis
Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.
Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline. The 7th edition also includes increased content on digital marketing, as well as a new ‘thinking ethically’ feature which is designed to make students think about this vital area of marketing.
The book is further complemented by a full range of online resources, including companion website, power-point slides and an instructor’s manual.
"synopsis" may belong to another edition of this title.
- PublisherPearson Education
- Publication date2019
- ISBN 10 1292244100
- ISBN 13 9781292244105
- BindingPaperback
- Number of pages384
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Essentials of Marketing
Published by
Pearson, Harlow, England, 2019
ISBN 10: 1292244100
ISBN 13: 9781292244105
Used
Paperback
Seller: San Francisco Book Company, Paris, France
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Paperback. Condition: Very good. Paperback Small Quarto. wraps, 361 pp Standard shipping (no tracking or insurance) / Priority (with tracking) / Custom quote for large or heavy orders. Seller Inventory # 98402
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Essentials of Marketing
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Essentials of Marketing
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Essentials of Marketing
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9781292244105. Seller Inventory # 9545004
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Essentials of Marketing
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9781292244105. Seller Inventory # 9991669
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Essentials of Marketing
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9781292244105. Seller Inventory # 9991668
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Essentials of Marketing (7th Edn)
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Seller Inventory # 9765579
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ESSENTIALS OF MARKETING-
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ESSENTIALS OF MARKETING-
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Essentials of Marketing 7/ed
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
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Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABTR-296093
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