For undergraduate Principles of Marketing courses.
Real people making real choices
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today.
MyLabTM Marketing not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.
"synopsis" may belong to another edition of this title.
Michael R. Solomon, PhD, joined the Haub School of Business at Saint Joseph's University in Philadelphia as Professor of Marketing in 2006. From 2007 to 2013, he also held an appointment as Professor of Consumer Behaviour at the University of Manchester in the United Kingdom. From 1995 to 2006, he was the Human Sciences Professor of Consumer Behavior at Auburn University. Prior to joining Auburn in 1995, he was chairman of the Department of Marketing in the School of Business at Rutgers University, New Brunswick, New Jersey. Professor Solomon's primary research interests include consumer behavior and lifestyle issues; branding strategy; the symbolic aspects of products; the psychology of fashion, decoration, and image; services marketing; and the development of visually oriented online research methodologies. He currently sits on the editorial boards of the Journal of Consumer Behaviour, the Journal for the Advancement of Marketing Education, the Journal of Marketing Theory and Practice, and Critical Studies in Fashion and Beauty. In addition to other books, he is also the author of Pearson's text Consumer Behavior: Buying, Having, and Being, which is widely used in universities throughout the world. Professor Solomon frequently appears on television and radio shows, such as The Today Show, Good Morning America, Channel One, the Wall Street Journal Radio Network, and National Public Radio to comment on consumer behavior and marketing issues.
Greg W. Marshall, PhD, is the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College in Winter Park, Florida. For three years, he also served as vice president for strategic marketing for Rollins. Before joining Rollins, he was on the faculty of Oklahoma State University, the University of South Florida, and Texas Christian University. He also holds a visiting professorship in the Marketing Group at Aston Business School, Birmingham, United Kingdom. Professor Marshall earned a BSBA in marketing and an MBA from the University of Tulsa and a Ph.D. in marketing from Oklahoma State University. His research interests include sales management, marketing management decision making, and intraorganizational relationships. He is editor-in-chief of the Journal of Marketing Theory and Practice and former editor of the Journal of Personal Selling & Sales Management and currently serves on the editorial boards of the Journal of the Academy of Marketing Science, the Journal of Business Research, and Industrial Marketing Management. Professor Marshall is a member of the board of directors of the American Marketing Association, past president of the American Marketing Association Academic Division, a distinguished fellow and past president of the Academy of Marketing Science, and a distinguished fellow and past president of the Society for Marketing Advances. His industry experience prior to entering academe includes product management, field sales management, and retail management positions with firms such as Warner-Lambert, the Mennen Company, and Target Corporation. Elnora W. Stuart, PhD, is professor of marketing and associate dean of the George Dean Johnson, Jr., College of Business and Economics at the University of South Carolina Upstate. Prior to joining USC Upstate in 2008, she was professor of marketing and the BP Egypt Oil Professor of Management Studies at the American University in Cairo and professor of marketing at Winthrop University in Rock Hill, South Carolina, and on the faculty of the University of South Carolina. She has also been a regular visiting professor at Instituto de Empresa in Madrid, Spain. She earned a BA in theater and speech from the University of North Carolina at Greensboro and both an MA in journalism and mass communication and a PhD in marketing from the University of South Carolina. Professor Stuart's research has been published in major academic journals, including the Journal of Consumer Research, the Journal of Advertising, the Journal of Business Research, and the Journal of Public Policy and Marketing. For over 25 years, she has served as a consultant for numerous businesses and not-for-profit organizations in the United States and in Egypt."About this title" may belong to another edition of this title.
Shipping:
£ 3.34
Within U.S.A.
Shipping:
£ 2.98
Within U.S.A.
Seller: Red's Corner LLC, Tucker, GA, U.S.A.
Condition: UNSPECIFIED. All orders ship by next business day! This is a used paperback book with wear due to handling. Pages have no markings. Front cover has crease(s). For USED books, we cannot guarantee supplemental materials such as CDs, DVDs, access codes and other materials. We are a small company and very thankful for your business!. Seller Inventory # 4CNYIG002G6R
Quantity: 1 available
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Acceptable. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00070032552
Quantity: 1 available
Seller: Big River Books, Powder Springs, GA, U.S.A.
Condition: Good. The cover may have some normal wear. The text has no notes or markings. Seller Inventory # 1EYPYC004Z1T_ns
Quantity: 1 available
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Condition: Good. Most items will be dispatched the same or the next working day. Ex library copy with usual stamps & stickers. Seller Inventory # wbs6924422525
Quantity: 1 available
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Condition: VeryGood. Most items will be dispatched the same or the next working day. Seller Inventory # wbs8727122555
Quantity: 1 available
Seller: Book Deals, Tucson, AZ, U.S.A.
Condition: Fine. Like New condition. Great condition, but not exactly fully crisp. The book may have been opened and read, but there are no defects to the book, jacket or pages. 2.6. Seller Inventory # 353-1292221089-lkn
Quantity: 1 available
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: USED_GOOD. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 42414930-20
Quantity: 5 available
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
Condition: USED_VERYGOOD. Gently used book with ongoing seller support until you're fully satisfied with your purchase. Seller Inventory # oldport1292221089
Quantity: 1 available
Seller: GoldBooks, Denver, CO, U.S.A.
Paperback. Condition: USED_VERYGOOD. Very Good Copy. Customer Service Guaranteed. Seller Inventory # think_very_1292221089
Quantity: 1 available
Seller: Wizard Books, Long Beach, CA, U.S.A.
Paperback. Condition: USED_VERYGOOD. Used. Seller Inventory # GoodWizard1292221089
Quantity: 1 available