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Marketing of High-Technology Products and Innovations: Pearson New International Edition - Softcover
For undergraduate and graduate courses on marketing high-tech products
Provide your students with the vital information they need to successfully market high-tech products.
Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.
The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
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- PublisherPearson
- Publication date2013
- ISBN 10 1292040335
- ISBN 13 9781292040332
- BindingPaperback
- Edition number3
- Number of pages552
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Book Description Paperback. Condition: Brand New. 3rd edition. 560 pages. 10.79x8.50x0.71 inches. In Stock. Seller Inventory # zk1292040335
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Book Description Condition: New. Buy with confidence! Book is in new, never-used condition 2.2. Seller Inventory # bk1292040335xvz189zvxnew
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Book Description Condition: New. New! This book is in the same immaculate condition as when it was published 2.2. Seller Inventory # 353-1292040335-new
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