Writing for Television, Radio, and New Media (Cengage Series in Broadcast and Production) - Softcover

Hilliard, Robert L.

Softcover

ISBN 10: 1285465075 ISBN 13: 9781285465074

Publisher: Cengage Learning, 2014

Synopsis

Writing for Television, Radio, and New media has been the leading work in its field for more than fifty years. Its frequently updated revisions, including the eleventh edition, combine the best principles and examples of the past with those of contemporary practice. Its thorough coverage of concepts, approaches, and techniques concentrates on the key media formats of commercials; news and sports; documentaries; reality programs; talk shows; interviews; music programs; corporate, educational, and children's formats; and drama and sitcoms. The text also presents basic information that writers need to know about production techniques, demographics, copyrights, and career opportunities. New material on social media allows today's students to understand the continued importance of clear writing and shows them how their digital skills can transfer to career opportunities.

About this title

Review:

"It covers a great deal of information and a variety of formats so it appeals to a variety of faculty for different classes."

"The real-world examples are excellent."

About the Author:

Robert L. Hilliard has been Dean of Graduate Studies and Dean of Continuing Education and taught, in addition to media writing, courses such as Media Programming, The Media and the Holocaust, Hate.com, Communication Law, and Pictures of Protest. He has served as Chief of the Public Broadcasting Branch of the Federal Communications Commission and Chair of the Federal Interagency Media Committee for the White House. A frequent lecturer on media and education on all continents, Dr. Hilliard is the author or co-author of more than thirty books, including several leading media texts. Among his recent books are HOLLYWOOD SPEAKS OUT: PICTURES THAT DARED TO PROTEST REAL WORLD ISSUES and, with co-author Michael Keith, THE BROADCAST CENTURY AND BEYOND: A HISTORY OF AMERICAN RADIO AND TELEVISION, DIRTY DISCOURSE: SEX AND INDECENCY IN BROADCASTING, and THE QUIETED VOICE: THE RISE AND DEMISE OF LOCALISM IN AMERICAN BROADCASTING. He is also a published novelist and produced playwright.

About this edition

• Publisher: Cengage Learning
• Publication date: 2014
• ISBN 10: 1285465075
• ISBN 13: 9781285465074
• Binding: Paperback
• Number of pages: 528