Book Description Paperback. Condition: new. Paperback. Marketing: The Core, 9th Edition, is a briefer, 18-chapter version of Marketing, 15th Edition, the most rigorous and robust program on the market. The Core 9e takes a pedological approach that focuses on high engagement, personalized marketing, traditional and contemporary coverage, a rigorous framework, marketing decision making, and integrated technology.The ninth edition continues to demonstrate the authors' commitment to engagement, leadership, and innovation: Engagement: In-Class and Digital In-Class tested active learning activities, such as surveys, out of class assignments, and personal observations are designed to engage students in discussions with the instructor and amongst themselves. A strong emphasis on high engagement with an easy-to-read, high involvement, interactive writing style that engages students through active learning techniques. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor resource suite.Leadership: Leading, current content, and conversational writing style, with new emphasis on data-driven decision-making and coverage of traditional and contemporary marketing concepts, with hyperlinked assignments throughout to easily correlate activities.Innovation: Innovative pedagogical tools that match contemporary students learning styles and interests. The authors up to date use of technology to bring real innovation to the text and package. Innovations such as in-text links, a Twitter feed, hyperlinked PowerPoint slides, a regularly updated author blog, updated Marketing Video Library, and more all supplement the robust McGraw Hill Connect Marketing with SmartBook 2.0 digital learning package. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781264832903

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Marketing: The Core

Kerin Roger

Published by MC GRAW HILL EDUCATION (UK) (2021)

ISBN 10: 1264832907 ISBN 13: 9781264832903

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Book Description Condition: New. *** Nota: Los env�os a Espa�a peninsular, Baleares y Canarias se realizan a trav�s de mensajer�a urgente. No aceptamos pedidos con destino a Ceuta y Melilla. Seller Inventory # 20815207

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Marketing: The Core

Steven W. Hartley Roger A. Kerin

Published by McGraw Hill (2021)

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Ise Marketing: The Core 9 ed

Kerin, Kerin

Published by McGraw Hill (2021)

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Marketing: The Core (ISE HED IRWIN MARKETING)

Hartley, Steven W.,Kerin, Roger A.

Published by McGraw Hill (2021)

ISBN 10: 1264832907 ISBN 13: 9781264832903

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Book Description Paperback. Condition: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Seller Inventory # 9781264832903-GDR

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