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Choose Your Customer: How to Compete Against the Digital Giants and Thrive (BUSINESS BOOKS) - Hardcover
- PublisherMcGraw Hill
- Publication date2021
- ISBN 10 1264257090
- ISBN 13 9781264257096
- BindingHardcover
- Number of pages288
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Choose Your Customer: How to Compete Against the Digital Giants and Thrive
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McGraw Hill
(2021)
ISBN 10: 1264257090
ISBN 13: 9781264257096
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Choose Your Customer: How to Compete Against the Digital Giants and Thrive
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Choose Your Customer: How to Compete Against the Digital Giants and Thrive
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(2021)
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ISBN 13: 9781264257096
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Choose Your Customer: How to Compete Against the Digital Giants and Thrive (Hardcover)
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McGraw-Hill Education, OH
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ISBN 10: 1264257090
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Book Description Hardcover. Condition: new. Hardcover. Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giantsby choosing and providing peerless value to the right customers for long-term success.Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service. There is, however, a way for companies to surviveand winin this era of digital behemoths. Choose Your Customer is a powerful, consumer-targeted guide that can help managers level the playing field against their biggest competitors. Written by Jonathan Byrnes, the legendary MIT-based expert on profits, pricing, and strategy, and John Wass, a key member of the team that made Staples a major national brand, Choose Your Customer shows managers how to:Identify the customers who are the most profitableand focus on them.Provide services and experiences that cant be replicated by the tech giants, no matter how much data they have, or how much automation they use.Support your chosen customers diverse and rapidly evolving needs to accelerate profitability and growth.These customer-driven strategies enable leaders to build a uniquely targeted business that the digital giants just cant match. From unbeatable customer service to superior pricing and product selection, Choose Your Customer provides detailed and actionable advice on how to compete successfully with the big guys and how to increase profits as a result. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781264257096
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Choose Your Customer: How to Compete Against the Digital Giants and Thrive
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McGraw Hill
(2021)
ISBN 10: 1264257090
ISBN 13: 9781264257096
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Choose Your Customer: How to Compete Against the Digital Giants and Thrive
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(2021)
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Choose Your Customer: How to Compete Against the Digital Giants and Thrive
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(2021)
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ISBN 13: 9781264257096
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Choose Your Customer: How to Compete Against the Digital Giants and Thrive
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(2021)
ISBN 10: 1264257090
ISBN 13: 9781264257096
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Choose Your Customer: How to Compete Against the Digital Giants and Thrive (Hardcover)
Published by
McGraw-Hill Education, OH
(2021)
ISBN 10: 1264257090
ISBN 13: 9781264257096
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Hardcover
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Book Description Hardcover. Condition: new. Hardcover. Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giantsby choosing the right customer and providing peerless value to them for long-term success.Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service. There is, however, a way for companies to surviveand winin this era of digital behemoths. Choose Your Customer is a powerful, customer-targeted guide that can help managers level the playing field against their biggest competitors.Written by Jonathan Byrnes, the legendary MIT-based expert on profits, pricing, and strategy, and John Wass, a key member of the team that made Staples a major national brand, Choose Your Customer shows you how to:Identify the customers who are the most profitableand focus on themProvide services and experiences that cant be replicated by the tech giants, no matter how much data they have or how much automation they useSupport your chosen customers diverse and rapidly evolving needs to accelerate profitability and growthFocus on your real profit core and build dominance in your specific target marketThese customer-focused strategies will enable you to build a uniquely targeted business that the digital giants just cant match. From unbeatable customer service to superior pricing and product selection, Choose Your Customer provides detailed and actionable advice on how to compete successfully with the aggressive giants, grow your customer base, and increase your profits for lasting success. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9781264257096
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Choose Your Customer: How to Compete Against the Digital Giants and Thrive (Hardcover)
Published by
McGraw-Hill Education, OH
(2021)
ISBN 10: 1264257090
ISBN 13: 9781264257096
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: new. Hardcover. Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giantsby choosing and providing peerless value to the right customers for long-term success.Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service. There is, however, a way for companies to surviveand winin this era of digital behemoths. Choose Your Customer is a powerful, consumer-targeted guide that can help managers level the playing field against their biggest competitors. Written by Jonathan Byrnes, the legendary MIT-based expert on profits, pricing, and strategy, and John Wass, a key member of the team that made Staples a major national brand, Choose Your Customer shows managers how to:Identify the customers who are the most profitableand focus on them.Provide services and experiences that cant be replicated by the tech giants, no matter how much data they have, or how much automation they use.Support your chosen customers diverse and rapidly evolving needs to accelerate profitability and growth.These customer-driven strategies enable leaders to build a uniquely targeted business that the digital giants just cant match. From unbeatable customer service to superior pricing and product selection, Choose Your Customer provides detailed and actionable advice on how to compete successfully with the big guys and how to increase profits as a result. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781264257096
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