Items related to Integrated Advertising, Promotion, And Marketing Communicati...

Integrated Advertising, Promotion, And Marketing Communications - Softcover

Kenneth E. Clow And Donald Baack

 
9781256068730: Integrated Advertising, Promotion, And Marketing Communications
Softcover
ISBN 10: 125606873X ISBN 13: 9781256068730
Publisher: Pearson Custom, 2011

This specific ISBN edition is currently not available.

Synopsis

This course explores the essential elements of marketing communication. Topics covered include media and messages, word-of-mouth, Internet marketing and the ever changing communication market. Selecting appropriate communication channels to highlight products, brands, and services to sustain a competitive advantage will be highlighted.

"synopsis" may belong to another edition of this title.

  • PublisherPearson Custom
  • Publication date2011
  • ISBN 10 125606873X
  • ISBN 13 9781256068730
  • BindingPaperback
  • Number of pages454

(No Available Copies)

Search Books:



Create a Want

If you know the book but cannot find it on AbeBooks, we can automatically search for it on your behalf as new inventory is added. If it is added to AbeBooks by one of our member booksellers, we will notify you!

Create a Want

Other Popular Editions of the Same Title

9780132626316: Clow; Baack INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATIONS

Featured Edition

ISBN 10:  0132626314 ISBN 13:  9780132626316
Softcover