End of Big, The - Hardcover

Nicco Mele

3.74

258 ratings by Goodreads

Hardcover

ISBN 10: 1250021855 ISBN 13: 9781250021854

Publisher: St Martin's Press, 2013

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In The End of Big, Internet pioneer and Harvard Kennedy School lecturer Nicco Mele draws on nearly twenty years of experience to explore the consequences of revolutionary technology. Our ability to connect instantly, constantly, and globally is altering the exercise of power with dramatic speed. Governments, corporations, centres of knowledge, and expertise are eroding before the power of the individual. It can be good in some cases, but as Mele reveals, the promise of the Internet comes with a troubling downside. Unless we exercise deliberate moral choice over the design and use of technologies, Mele says, we doom ourselves to a future that tramples human values, renders social structures chaotic, and destroys rather than enhances freedom. Both hopeful and alarming, thought-provoking and passionately-argued, The End of Big is an important book about our present - and our future.

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Review:

An important read for anyone curious about what the future might look like...the end of big is hitting many aspects of our lives. And Mele makes us seriously think about the world we live in today and, more importantly, how we'd like to live in it tomorrow. --Fortune. Anyone who is not asleep is unsettled by the speed and sweep of technological change, as it upends our workplace, our institutions, leisure, culture, individual and communal behavior. To comprehend the awesome changes we have and will experience, the opportunities and the pitfalls, Nicco Mele's The End of Big is a clear-eyed, compellingly written account bursting with vivid anecdotes and analysis. --Ken Auletta, New Yorker writer and author of Greed and Glory on Wall Street, World War 3.0, and Googled In The End of Big, forecaster Nicco Mele - one of the internet's early masters - looks technology squarely in the eye and asks the hard questions: Exactly how powerful is our new-found connectivity, and what's its effect on the media? On politics and government? On business? And on our culture? If you want to know what's really going on, get this book - and see the future and your options with new eyes. --Alex Castellanos, Political Consultant and Media Commentator. The intense and direct way the Internet and smart mobile devices connect us and the planet challenges existing institutional arrangements everywhere we look. The End of Big presents a provocative analysis of a world on the cusp of disruptive change and asks if we have the vision and will to remake it along small-d democratic lines. Mitch Kapor, founder, Lotus Development Corp. --Various

About the Author:

NICCO MELE is a leading forecaster of business, politics, and culture in our fast-moving digital age. Named by Esquire magazine as one of America's Best and Brightest, he served as webmaster for Howard Dean's 2004 presidential campaign and popularized the use of technology and social media for political fund-raising, reshaping American politics. Not long after, he helped lead the online efforts for Barack Obama in his successful bid for the U.S. Senate. Mele's firm, EchoDitto, is a leading Internet strategy company working with nonprofit organizations and Fortune 500 companies, among them Google, AARP, the Clinton Global Initiative, the United Nations, and others. He also serves on a number of boards, including the Nieman Foundation for Journalism at Harvard, is a cofounder of the Massachusetts Poetry Festival, and is on the faculty at Harvard's Kennedy School of Government. Visit his Web site, NiccoMele.com, and follow him on Twitter @nicco.

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