Power is one of the more contestable concepts in political theory. In recent decades, scholars and commentators have chosen to distinguish between two kinds of power, "hard" and "soft." The former is achieved through military threat or use, and by means of economic menace or reward. The latter is the ability to have influence by co-opting others to share some of one's values and, as a consequence, to share some key elements on one's agenda for international order and security. Whereas hard power obliges its addressees to consider their interests in terms mainly of calculable costs and benefits, soft power works through the persuasive potency of ideas that foreigners find attractive. It is highly desirable if much of the world external to America wants, or can be brought to want, a great deal of what America happens to favor also. Coalitions of the genuinely willing have to be vastly superior to the alternatives.
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Barddoniaeth Telynog Yn Cynnwys Pryddestau, Caniadau, Cywyddau AC Englynion (1866)
COLIN S. GRAY is Professor of International Politics and Strategic Studies at the University of Reading, England. He worked at the International Institute for Strategic Studies (London), and at Hudson Institute (Croton-on-Hudson, NY) before founding the National Institute for Public Policy, a defense-oriented think tank in the Washington, DC, area. Dr. Gray served for 5 years in the Reagan administration on the President’s General Advisory Committee on Arms Control and Disarmament. He has served as an adviser to both the U.S. and British governments (he has dual citizenship). His government work has included studies of nuclear strategy, arms control, maritime strategy, space strategy and the use of special forces. Dr. Gray has written 24 books, including: The Sheriff: America’s Defense of the New World Order (University Press of Kentucky, 2004); Another Bloody Century: Future Warfare (Weidenfeld and Nicolson, 2005); Strategy and History: Essays on Theory and Practice (Routledge, 2007; Potomac Books, 2009); National Security Dilemmas: Challenges and Opportunities (Potomac Books, 2009); and The Strategy Bridge: Theory for Practice (Oxford University Press, 2010). His next book will be Airpower for Strategic Effect. Dr. Gray is a graduate of the Universities of Manchester and Oxford.
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