Items related to Business English (Volume 9); Being a First Unit of...
This historic book may have numerous typos, missing text or index. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. 1916. Not illustrated. Excerpt: ... Form Paragraphs RECENTLY a well-known manufacturer and distributer of a nationally advertised product retained an expert on business English to investigate his firm's methods of handling correspondence. The expert was asked specifically to devise a method whereby the effectiveness of the letters might be increased, and also to secure, if possible, a reduction in the cost of the letters. The investigator requested that an extra carbon copy be made of each letter typed during the course of one week. When these carbon copies -- numbering several thousand --had been Reason for the Use of , , , , . . j i i rorm Paragraphs placed before him and had then been sorted into piles for the various departments, such as the order department, the collection department, and so on, he began to read rapidly the letters in each pile. By this plan of action, he soon found what was wrong. What he found did not surprise him. First of all, he discovered that the correspondents were duplicating not only the letters dictated by one another but also their own dictation. A specific case of this duplication of effort was that of a certain type of letter written in the order department. Just at the time that this investigation was being made, the house was having difficulty in securing freight shipments of its product from its factories to its central distributing point in New York City because of the freight congestion on the railroad. Many of the orders received by the house called for delivery on specified dates. Under these circumstances, and to avoid future complaints, the house had adopted the policy of informing its customers of the state of affairs in the acknowledgment of the order. The facts of the situation were practically the same in each case. For each individual letter, the d...
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- PublisherGeneral Books LLC
- Publication date2012
- ISBN 10 1154335488
- ISBN 13 9781154335484
- BindingPaperback
- Number of pages26
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