Managerial Economics, International Edition - Softcover

McCann, Brian; Froeb, Luke; Shor, Mike; Ward, Michael

Softcover

ISBN 10: 1133951449 ISBN 13: 9781133951445

Publisher: South-Western College Pub, 2013

Synopsis

Teach your MBA students how to use economics to solve business problems with this breakthrough text. MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 3E, International Edition covers traditional material using a problem-based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are made, and how to fix them. This edition’s succinct, fast-paced presentation and challenging, interactive applications place students in the role of a decision maker who has to not only identify profitable decisions, but also implement them. The lively book provides an excellent ongoing reference for students pursuing business careers. Instructor’s remark, "The Froeb/McCann/Shor/Ward textbook is designed for decision makers. Each chapter provides logical steps to solve common but misunderstood business problems. The books candor and novelty make for easy, enjoyable reading."

About this title

Review:

Preface: Teaching Students to Solve Problems. SECTION I: PROBLEM SOLVING AND DECISION MAKING. 1. Introduction: What This Book Is About. 2. The One Lesson of Business. 3. Benefits, Costs, and Decisions. 4. Extent (How Much) Decisions. 5. Investment Decisions: Look Ahead and Reason Back. SECTION II: PRICING, COSTS, AND PROFITS. 6. Simple Pricing. 7. Economies of Scale and Scope. 8. Short-run Market-level Pricing. 9. Long-run Market-level Pricing. 10. Strategy-The Quest to Keep Profit from Eroding. 11. Foreign Exchange, Trade, and Bubbles. SECTION III: PRICING FOR GREATER PROFIT. 12. More Realistic and Complex Pricing. 13. Direct Price Discrimination. 14. Indirect Price Discrimination. SECTION IV: STRATEGIC DECISION MAKING. 15. Strategic Games. 16. Bargaining. SECTION V: Uncertainty. 17. Making Decisions with Uncertainty. 18. Auctions. 19. The Problem of Adverse Selection. 20. The Problem of Moral Hazard. SECTION VI: Organizational Design. 21. Getting Employees to Work in the Firm's Best Interests. 22. Getting Divisions to Work in the Firm's Best Interests. 23. Managing Vertical Relationships. SECTION VII: WRAPPING UP. 23. You Be the Consultant. Epilogue: Can Those Who Teach, Do?

About the Author:

Dr. Brian T. McCann has taught courses in managerial economics, strategic management, and entrepreneurship at the undergraduate, MBA and executive education levels. He holds an MBA from Vanderbilt University, where he earned the Founder's Medal as the top graduate of his class. Dr. McCann received his doctoral training in strategic management at Purdue University's Krannert School of Management, where he was awarded the Ross Fellowship, the Krannert Certificate for Distinguished Teaching, and the Purdue Research Foundation Research Grant. His more than 10 years of industry experience include operating a residential land development company, serving as the CFO for an Internet start-up, and implementing new strategic initiatives for a non-profit economic development group. In addition to co-authoring this MBA-level textbook in managerial economics, Dr. McCann's work has appeared or is forthcoming in journals, such as Strategic Management Journal, Journal of Management, and Journal of Management Studies. His current research interests span strategic management and entrepreneurship and include the performance implications of firm agglomeration, the effects of ownership structure on competitive behaviors, and the role of threshold-based decision making in the entrepreneurial process.

About this edition

• Publisher: South-Western College Pub
• Publication date: 2013
• ISBN 10: 1133951449
• ISBN 13: 9781133951445
• Binding: Paperback
• Number of pages: 320