Statistics for Business and Economics – First European Edition WileyPLUS Book/Card Set - Softcover

Cortinhas, Carlos

Softcover

ISBN 10: 1118531485 ISBN 13: 9781118531488

Publisher: John Wiley & Sons, 2012

Synopsis

Every business area relies on anunderstanding of statistics to succeed. Statistics for Businessand Economics by Carlos Cortinhas and Ken Black shows studentsthat the proper application of statistics in the business worldgoes hand–in–hand with good decision making. Every statistical toolpresented in this book has a business application set in a globalcontext and the many learning features and easy to use structurewill engage and reassure each business statistic student.  

Featuring a strong focus on European cases, data andscenarios throughout, Statistics for Business and Economicsprovides:

• Decision Dilemma each chapter opens witha short case describing a real company or business situation, thatraises questions to be answered using techniques presented in thechapter. Answers and explanations are given at the end of thechapter bringing closure. Each chapter uses different cases.
• Ethical Considerations box underscoresthe potential misuse of statistics by discussing such topics aslying with statistics, failing to meet statistical assumptions,failing to include pertinent information, and other matters ofprinciple.
• Most cases, data and scenarios are based on real informationstudents will recognise and relate to such as Caffè Nero,Nando s, Raleigh, online shopping, European Banks andmore.

       

About this title

From the Back Cover:

Every business area relies on an understanding of statistics tosucceed. Statistics for Business and Economics by CarlosCortinhas (University of Exeter) and Ken Black (University ofHouston) shows students that the proper application of statisticsin the business world goes hand–in–hand with good decision making.Every statistical tool presented in this book has a businessapplication set in a global context and the many learning featuresand easy–to–use structure will engage and reassure each businessstatistics student.

Highlights of Statistics for Business and Economics, FirstEuropean Edition, include:

• Statistics in Business Today. These focus boxes containinteresting applications of how statistical techniques are used inbusiness and help students see the relevance of studying businessstatistics.
• Ethical Considerations. This feature highlights theconsiderable potential for the misuse of statistics inbusiness.
• Decision Dilemmas. These chapter–opening vignettes andend–of–chapter solutions present relevant business–worldsolutions.
• Numerous demonstration and section problems. Hundreds ofdifferent types of problems help give students confidence inmastering different statistical techniques.
• European Focus. Problems, examples and decision dilemmaspresented in this edition are up–to–date and based almost entirelyon European and international business and economics data and casestudies.

Substantial web resources for this book can be found at:www.wiley.com/college/cortinhas

These include video tutorials, interactive activities, dataand problem sets in Excel and Minitab, a guide to Excel forstudents and a student study guide containing selectedanswers to the problems in the book.

WileyPLUS is a research–based online environment for effectiveteaching and learning. It builds students′ confidence by taking theguesswork out of studying and providing students with a clearroadmap:

• what to do
• how to do it
• if they did it right

Offering interactive resources alongside a complete digitaltextbook, WileyPLUS helps students take the initiative and learnmore, and has proved to have a greater impact on their achievementin the classroom and beyond.

To learn more about WileyPLUS, and view a demo, please visitwww.wileyplus.com

About this edition

• Publisher: John Wiley & Sons
• Publication date: 2012
• ISBN 10: 1118531485
• ISBN 13: 9781118531488
• Binding: Paperback
• Number of pages: 938