Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling - Softcover

Port, Michael

Softcover

ISBN 10: 111849542X ISBN 13: 9781118495421

Publisher: Wiley, 2013

Synopsis

A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner. You won't find business school graphs or mind maps. Instead, you'll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that you will revisit year after year as you get more clients than you can handle. There isn't a business book on the market that can show you how to apply the strategies, techniques, and skills necessary to generate new leads, add more clients, and increase profits through visuals. Previously you could only read or listen to advice, now you can see it and get it faster. This illustrated version is organized into four modules: your foundation, building trust and credibility, simple selling and perfect pricing, and the Book Yourself Solid 6 core self-promotion strategies. * Reengineering the book with visual strategist, Jocelyn Wallace, has given author Michael Port new ways of explaining and expanding his gold-standard material. * Author Michael Port has been called a "marketing guru" by the Wall Street Journal and "an uncommonly honest author" by The Boston Globe, and wrote Book Yourself Solid (in it's 2nd edition), Beyond Booked Solid,The Contrarian Effect which was selected as a 2008 top ten business book by Amazon.com and the 2008 #1 sales book of the year by 1-800-CEO-READ, and The New York Times Bestseller, The Think Big Manifesto. * Author is one of the most popular business coaches in the world and headlines events all over the world. Master the techniques in Book Yourself Solid Illustrated, and take your service business to the next level today. For the first time ever you can have the Book Yourself Solid Mobile app. Install it on any device and the Book Yourself Solid System comes to life. Do all of 49 exercises from the new book on any device, including your desktop computer. This thing rocks.

About this title

From the Back Cover:

"Michael and Jocelyn have performed magic! The first illustrated how-to marketing book where the visuals REALLY make the ideas clear as crystal. I hate sales books but I love this one. Port + pictures? I'm sold."
-- DAN ROAM, author of The Back of the Napkin

"I loved Michael Port's Book Yourself Solid when it was first released, putting the ideas into action to grow my own business. Now with this infographic-laden edition, Michael makes learning the valuable concepts even easier! What are you waiting for?"
-- DAVID MEERMAN SCOTT, author of The New Rules of Marketing and PR

"Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is among the best I've seen. "
-- MICHAEL E. GERBER, founder and Chairman, E-Myth Worldwide, and author of The E-Myth Revisited

"This book brims with savvy advice and nearly overflows with practical, hands-on exercises. Michael Port is the guy to call if you're tired of thinking small."
-- DANIEL H. PINK, author of A Whole New Mind

"Once again, Michael Port comes through with a generous, easy-to-access take on the key issues faced by anyone attempting to book more business."
-- SETH GODIN, author of The Icarus Deception

• ESTABLISH CREDIBILITY.
• CREATE VISIBILITY.
• EXPAND INTO MORE MARKETS.
• GET YOUR MESSAGE OUT IN A BIG WAY.
• EARN HIGHER FEES.
• INCREASE YOUR CONFIDENCE.
• STAND OUT FROM THE CROWD.
• GET MORE CLIENTS.

About the Author:

Michael Port (New Hope, PA) (www.michaelport.com) has been called "an uncommonly honest author" by the Boston Globe and a "marketing guru" by the Wall Street Journal. Michael Port is the author of four bestselling books, including the first edition of Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect, and the New York Times best-seller, The Think Big Manifesto. A television personality, Michael can be seen regularly on cable and network TV. He receives the highest overall speaker ratings at conferences around the world and offers inspiring, collaborative, and results-oriented mentoring programs for small business success. At the end of the day, his most significant accomplishment and responsibility is probably just like yours--the job of being a devoted parent, son, friend, and citizen. Michael speaks to companies and associations throughout the world on marketing and sales. Jocelyn Wallace is founder of Red Eleven Group, LLC, a business strategy firm that helps entrepreneurial companies set their vision, create a plan that everyone understands, and go make it happen. Known and loved for her visual facilitation style, Jocelyn has a gift for pulling ideas from you and translating them visually onto large paper, whiteboards, or even your conference room windows! A teacher-trainer at heart, Jocelyn uses visual thinking principles every day with her clients and has been a conference speaker on the topic at an international level.

About this edition

• Publisher: Wiley
• Publication date: 2013
• ISBN 10: 111849542X
• ISBN 13: 9781118495421
• Binding: Paperback
• Edition number: 1
• Number of pages: 480
• Illustrator: Wallace Jocelyn