Selling For Dummies (UK) - Softcover

Kench, Ben

Softcover

ISBN 10: 1118489438 ISBN 13: 9781118489437

Publisher: For Dummies, 2013

Synopsis

Get a handle on the most up to date selling strategies and techniques that will help you grow your business. Are you looking to enter the world of sales, or are you looking for new tips and tactics to expand your business? Selling For Dummies gives you the latest information on how to research your prospects, master the steps of the sales process, follow up with happy customers, and much more. This straight talking guide helps you develop the sales, communication, and negotiating skills you need to deliver successful presentations, win and retain customers, and get the results you want. * Discover what selling is - and isn t! * Find out how knowing your clients sets you apart from the rest and helps you get to yes * Use the seven steps of the selling cycle to score appointments, make a good impression, give winning presentations, address client concerns, close sales and more * Get valuable tips on how to follow up and build a long-term relationship with clients * Learn how you can sell well in any economy

About this title

From the Back Cover:

How to generate more leads, win more sales, build your business and sell anything to anyone

Everyone has what it takes to become a great salesperson. All you need is a desire to learn and a wise mentor to unleash the sales hero within you. In this updated edition of their bestselling guide, Tom Hopkins and Ben Kench school you in the sales, communication and negotiating skills you need to give successful presentations, win a loyal customer base and sell with success.

• Tune into your inner salesperson find out why selling is as instinctive as smiling, and how to connect with and hone your inborn sales talent
• Communicate YOU see why communication is about making a personal connection, and not just about conveying information
• Understand the anatomy of a sale master the seven–step selling cycle, from finding customers to making appointments, and giving great presentations
• Negotiate like a pro discover how to address concerns and make every negotiation a win–win situation
• Win the business, and more get the lowdown on how to close the deal and build long–term customer relationships that grow your business

Open the book and find:

• The truth about what selling really is and isn′t
• Cutting–edge techniques for researching prospects
• Priceless tips on setting goals and planning your time
• Follow–up strategies that build long–term relationships
• Ways to build partnerships that benefit your business
• Simple techniques for earning customer loyalty
• Techniques for selling in up and down economies
• The biggest sales mistakes to avoid

Learn to:

• Master the selling cycle in seven steps
• Take advantage of the latest technology to improve your sales
• Build relationships that sustain and grow your business
• Sell in up and down economies

About the Author:

Tom Hopkins is a bestselling author and world-renowned sales trainer. Ben Kench is a business coach, motivational speaker and sales trainer who specialises in business growth.

About this edition

• Publisher: For Dummies
• Publication date: 2013
• ISBN 10: 1118489438
• ISBN 13: 9781118489437
• Binding: Paperback
• Edition number: 2
• Number of pages: 376