Personal Branding For Dummies - Softcover

Chritton, Susan

Softcover

ISBN 10: 1118117921 ISBN 13: 9781118117927

Publisher: John Wiley & Sons, 2012

Synopsis

The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more.* Tips on utilizing Social Media to showcase your personal brand* How personal branding can help advance your career* Guidance on creating a clear and concise image* Accompanying CD features memorization drills and exercises With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>

About this title

From the Back Cover

The fast and easy way to create and maintain your personal brand

Whether searching for a first job, exploring a career change, or looking to be more visible and successful in your current career, creating a clear and concise image, respected reputation, and high profile status is critical. With the hands–on, friendly help of Personal Branding For Dummies, you′ll establish a professional presence and personal brand identity to keep yourself distinguished in the business world.

• Behold the power of branding get an overview of how corporations and celebrities use branding and how you, too, can position yourself for success

• Getting to know you figure out what your brand should be by spelling out your values, passion, strengths, and skills; determining your target audience; and writing your personal brand strategy plan

• Start spreading the news announce your brand to the world with a communication plan that′ll reach your audience, boost your reputation, and achieve clarity, consistency, and constancy

• Shape your brand discover how to dress the part of your personal brand, develop appropriate marketing materials, and tailor your brand to fit a new culture when your career takes you overseas

Open the book and find:

• Advice on discovering your personal brand

• Visual, language, and auditory elements of successful brands

• Case studies in personal branding success

• How to build a personal brand communication plan

• Ways to use social media to communicate your brand online

• Guidance on building and nurturing your network

• The importance of distinguishing yourself from the competition

Learn to:

• Build your personal brand to authentically stand out from the crowd

• Transform your image to communicate a clear and concise message

• Tap into the power of social media to showcase your brand

• Craft a winning strategy to launch your personal brand

About the Author

Susan Chritton, M.Ed., PCC, NCCC, is a Master Personal Brand Strategist and Executive Coach. Susan combines her skills as a Master Career Counselor and Professional Certified Coach to guide professionals toward a more authentic and meaningful career. Respected for her expertise and personal style, her clients appreciate her grounded approach and trust her direction through the personal branding process.

About this edition

• Publisher: John Wiley & Sons
• Publication date: 2012
• ISBN 10: 1118117921
• ISBN 13: 9781118117927
• Binding: Paperback
• Number of pages: 360