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Discover how to gauge your online success based on social media metrics
With so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience.
You′ll learn to sift through all the information available about social media monitoring and metrics so that you can listen to what is being said about your business, read your analytic dashboard, understand what metrics mean for you, calculate your return on investment (ROI), and apply your findings to future social media marketing campaigns.
With this helpful book by your side, you will learn how to understand the information you acquire regarding your social media marketing efforts and then put that information to work for your business.
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Effectively measure and analyze everything you do in the social media space
Skeptical of what you can accomplish online? This guide shows you why social media should be a key component of your marketing plans. It gives you the tools to effectively measure the steps you′ve taken online and maximize the value you′re getting out of them. You′ll then be able to increase conversions, gain more loyal customers, and much more!
Navigate the metrics landscape discover how to pump up your efforts and squeeze the most metrics juice out of your time online
Reach out whether you want to know the demographics of people reading your blog or the income levels you reach on Facebook, find out what′s in your metrics
Put your metrics on steroids dive into the deeper layers of measurement to uncover information that can get your business cranking
Get the big picture find out what metrics can do for your growth online and offline
Stay on top use tips, tricks, and secrets to become a metrics rock star
Prepare for the future get ready for the latest and greatest developments in metrics and learn how to leverage them when the time is right
Open the book and find:
Which measurements matter and which ones are junk
Where to go for free analytics solutions
How to increase conversions with content
Tricks of the metrics gurus to get the most out of your data
Steps to avoid common metrics mistakes
Tips for growing your brand and finding new business
Ways to measure metrics on mobile devices
Goals you need to set to win the metrics game
Listen to what is being said about your business
Read analytics dashboards and understand the results
Calculate return on investment based on metrics
Apply your findings to future social media marketing campaigns
Leslie Poston is the Founder and CEO of Magnitude Media, a media and business consultancy. She coauthored Twitter For Dummies and has written many books, magazine articles, e–books, and blogs. Leslie is an in–demand speaker, headlining at MIDEM, and leads workshops at events such as Book Expo America.
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