ASEAN Champions: Emerging Stalwarts in Regional Integration - Hardcover

Park, Seung Ho; Ungson, Gerardo Rivera; Francisco, Jamil Paolo S.

Hardcover

ISBN 10: 1107129001 ISBN 13: 9781107129009

Publisher: Cambridge University Press, 2016

Synopsis

With a population of about six hundred million people, and a combined GNP of more than US$ 2.4 trillion, the ASEAN Economic Community (AEC) is set to become the seventh largest economy in the world. Launched in December 2015, the AEC unveiled initiatives to create a single market and production zone, a competitive and equitable region, and integrated links to the global economy. ASEAN Champions seeks to address the role of the strong local firms in regional integration, how these 'champions' succeeded and endured, despite facing adverse circumstances, and the factors that facilitated or impeded their participation in regional integration. The book provides insights for future firm and government-led strategies to enhance the integration process. By complementing current narratives that focus on macroeconomic, socio-political, and trade considerations, Park, Ungson and Francisco offer an enlightening and engaging read, ideally suited to academics and professionals alike.

About this title

Book Description:

ASEAN Champions identifies the most successful firms operating within the ASEAN Economic Community, using case studies to explain their success, and examines the facilitators and barriers to regional integration. It will appeal to academics and policy-makers, but also business practitioners working in emerging markets.

About the Author:

Seung Ho Park is Parkland Chair Professor of Strategy at China Europe International Business School. He was the founding President of Samsung Economic Research Institute China. He co-authored the awarding-winning book Rough Diamonds: The Four Traits of Successful Breakout Firms in BRIC Countries, and his research has been published in leading journals, including the Academy of Management Journal, Academy of Management Review, and the Journal of International Business Studies.

About this edition

• Publisher: Cambridge University Press
• Publication date: 2016
• ISBN 10: 1107129001
• ISBN 13: 9781107129009
• Binding: Hardcover
• Number of pages: 264