Items related to Retail Strategic International Expansion (SIRE2) Theory...
Retail Strategic International Expansion (SIRE2) Theory and Cases Who, What, Where and Why retailers internationalize is the theme of this book. The SIRE2 model is presented complete with propositions to predict international expansion for two types of retailers, global versus multinational. Global retailers internationalize using a standard format that they replicate wherever they go. Multinational retailers change their offering, adapting to different cultures and economies. Eighteen detailed cases are presented outlining retailers’ international expansion strategy. Cases include Amazon.com, Blockbuster, Carrefour, Casino, Costco Wholesale, Foot Locker, Gap, Kingfisher, Metro, Office Depot, Pinaulat-Printemps-Redoute, Seven and I, Shoprite Holdings, Starbucks Coffee, Tesco, Toys R Us, Uniglo and Wal-Mart. Read their story and learn their strategy.
"synopsis" may belong to another edition of this title.
- PublisherBrenda Sternquist Consulting
- Publication date2011
- ISBN 10 0982726007
- ISBN 13 9780982726006
- BindingHardcover
- Number of pages456
Top Search Results from the AbeBooks Marketplace
Stock Image
Strategic International Retail Expansion (SIRE2)Theory and Cases
Published by
Sternquist Consulting, Brenda
(2011)
ISBN 10: 0982726007
ISBN 13: 9780982726006
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP102787585
Buy Used
£ 4.11
Convert currency