Items related to Shopper Marketing (MSI Relevant Knowledge Series)
Shopper Marketing will help managers think systematically about shopper marketing challenges and opportunities. By defining shopper marketing to encompass all marketing activities that influence a shopper along, and beyond, the path-to-purchase, Shankar provides a unified framework for manufacturer and retailer collaboration. He encourages a win-win perspective in which manufacturers and retailers align their marketing activities to meet shopper needs and build better relationships with customers.
"synopsis" may belong to another edition of this title.
- PublisherMarketing Science Institute
- Publication date2011
- ISBN 10 0982387733
- ISBN 13 9780982387733
- BindingPaperback
- Edition number1
- Number of pages50
Top Search Results from the AbeBooks Marketplace
Stock Image
Shopper Marketing (MSI Relevant Knowledge Series)
Published by
Marketing Science Institute
(2011)
ISBN 10: 0982387733
ISBN 13: 9780982387733
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. Buy with confidence! Book is in new, never-used condition 0.35. Seller Inventory # bk0982387733xvz189zvxnew
Buy New
£ 20.24
Convert currency