Items related to The Strategic Pricing of Pharmaceuticals

The Strategic Pricing of Pharmaceuticals - Softcover

Kolassa, E M (Mick)

 
9780982371503: The Strategic Pricing of Pharmaceuticals
Softcover
ISBN 10: 0982371500 ISBN 13: 9780982371503
Publisher: Pondhouse Press, 2009
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The Strategic Pricing of Pharmaceuticals explains how pharmaceutical prices are, and should be set, in the US and international markets. The book discusses how pharmaceuticals are different from other products in terms of value and why typical assumptions and approaches to pricing fail to consider the true nature of pharmaceuticals or to capture their value. This book provides pharmaceutical marketers with needed guidance through the use of in-depth discussions and analyses of the factors that should be considered when setting and managing pharmaceutical prices.

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  • PublisherPondhouse Press
  • Publication date2009
  • ISBN 10 0982371500
  • ISBN 13 9780982371503
  • BindingPaperback
  • Number of pages292
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