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Book Description Soft cover. Condition: New. First Edition, First Thus. Text/NEW & Bright. Softcover/Fine. 2009, First Edition, 1st Thus. Blogs (noun or verb, is atruncation of "weblog") began as informal, individual posts on the World Wide Web, with "multi-author blogs" (MABs) emerging in the 2010s. The rise of Twitter & other like platforms led to use by the news media as well. This historical 2009 volume, now a historical document, describes philosophical approaches underlying this communication system's inception. 213 pgs of interviews with 40 top early bloggers and how they created high-profile, high-traffic, & high-profit profiles, is followed by an Epilogue. Seller Inventory # 016571