Cavemen Can't Market: Attracting, Conversing, and Creating Loyal Customers with Woo Marketing - Softcover

Peters PhD, Jonathan

Softcover

ISBN 10: 0978922999 ISBN 13: 9780978922993

Publisher: Jonathan Peters, 2013

Synopsis

Caveman marketing tactics no longer work. It used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear them down until they eventually bought. But we are no longer in charge. They are. And that is why we must change our marketing concept from the Caveman Way to the WOO Way. A few marketers understand that the game has changed. Instead of hitting customers over the head with ad after ad, they go to potential customers where they are. Once there, they begin a relationship with prospects, in essence courting them. Cavemen Can’t Market uses the analogy of a Suitor courting, or WOOing, an Intended to not only to become a customer, but to move that customer through stages of commitments until she is not only loyal to him, but also makes him part of her identity. In the end, she will market for the Suitor, sharing with her friends what a wonderful Suitor she has. Inside this analogy there are three stages of marketing: · Attraction · Conversation · Relationship Marketers must understand these stages, as well as the pitfalls in each stage, to be successful in the new marketing era. Those who don’t...will be as obsolete as a Caveman.

About this title

Product Description

For the most part, marketing and customer service have remained the same over the ages. Despite massive changes in the market position of customers and how we communicate with each other, most companies still use Caveman Era marketing tactics. A few marketers understand that the game has changed. Instead of hitting customers over the head with ad after ad, they go to potential customers where they are. Once there, they begin a relationship with prospects. In essences, they court customers. Cavemen Can't Market uses the analogy of a Suitor courting, or WOOing, an Intended to not only become a customer, but to move that customer through stages of commitments until she is not only loyal to him, but also makes him part of her identity. In the end, she will tell others how wonderful she is, in essence, marketing for him. Inside this analogy there are three stages of marketing: Attraction Conversation Relationship Marketers must understand these stages, as well as the pitfalls in each stage, to be successful in the new marketing era. Those who don't...will be as obsolete as a Caveman.

About the Author

Let’s be honest. You are reading this to find a reason NOT to purchase my book. If you really wanted to get to know me, you’d visit my website, JonathanPetersPhD.com, or connect with me on social media. So let’s get this over with... Jonathan Peters, PhD is a recognized expert in persuasive communication. He has studied how words compel people and create relationships between clients and organizations. He travels the world working with organizations and audiences to identify their clients, communicate with those clients, and encourage them to build loyal relationships. Dr. Peters has a doctorate degree from the Union Institute and University, and is currently an adjunct professor at the University of Nevada Las Vegas. He is an international speaker, WOOing audiences from Melbourne, Australia to Augusta, Maine. He speaks close to 200 times a year. Are you now ready to read the reviews looking for more reasons not to buy? Or can we get this over with and process your credit card?

About this edition

• Publisher: Jonathan Peters
• Publication date: 2013
• ISBN 10: 0978922999
• ISBN 13: 9780978922993
• Binding: Paperback
• Number of pages: 276