Quantum Marketing: How to Create and Grow Profitable Business Opportunities - Softcover

Rajpal, Raj D.

9780978355012: Quantum Marketing: How to Create and Grow Profitable Business Opportunities

Softcover

ISBN 10: 0978355016 ISBN 13: 9780978355012

Publisher: Pioneer Communication, 2015

A GREAT BOOK ON THE GENERAL PRINCIPLES OF MARKETING. WRITTEN IN A SIMPLE, READABLE FORM FOR NEW BUSINESS LEARNERS. THE BOOK OUTLINES THE BASIC PRINCIPLES OF MARKETING MANAGEMENT, INCLUDING PRODUCT, PROMOTION, PRICE AND PLACE(DISTRIBUTION) FUNDAMENTALS. IT FURTHER OUTLINES ADVANCED MARKETING STRATEGIES. THE BOOK ADVANCES SOCIETAL AND PSYCHOLOGICAL IMPACTS OF ADVERTISING AND MARKETING IN A WORLD CONTEXT. STIMULATING AND CHALLENGING MATERIAL. BOOK IS A VALUABLE LEARNING EXERCISE AND CAN ALSO BE USED AS A COLLEGE INTRODUCTORY TEXT IN MARKETING.

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About the Author:

The author has spent over twenty years of his life in the field of Marketing financial services. He has distinguished himself by being one of the top producers in the country by recruiting, training, developing and motivating million dollar producers. He has won numerous awards through his career including the National Quality Award, Provisional Membership in the Million Dollar Round Table, Branch Builder Award. He has been awarded the Uni-Lever Gold Medal for the most outstanding graduate in the Marketing Management program and is also a magna cum laude graduate of the MBA program.

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