This book started as a lunch speech called "Amtower's Laws of Survival and Success" at the July 2005 Merit Direct Business Coop in Westchester, NY.\nOver time, these evolved into the core of the author's business and life philosophy, the rules that govern his conduct. The Merit speech was the first public utterance of these, giving people who knew his work a chance to see why he is the way he is. These simple rules have been the basis for his conduct for two decades.
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Author, consultant, speaker and radio host Mark Amtower is by far the most influential and candid voice in business-to-government marketing, quoted in hundreds of articles, doing interviews on business-talk radio around the country, speaking at multiple conferences and seminars each year (including the now infamous Amtower's Laws of Survival and Success speech), and writing over 50 articles a year.
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