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Dias, Carlos Strategic Value Innovation ISBN 13: 9780975928943

Strategic Value Innovation - Hardcover

Dias, Carlos

 
9780975928943: Strategic Value Innovation
Hardcover
ISBN 10: 0975928945 ISBN 13: 9780975928943
Publisher: Executive Learning Systems, Inc., 2006
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Strategic Value Innovation provides a detailed explanation as to why companies like Apple and Starbucks are continuously creating products and services that easily outsell those of their competitors. It's what author, Speaker, and Management Coach Carlos Dias calls "Divergent Strategic Thinking." This kind of thinking, says Dias, is the cornerstone of creating true value - value that results in increased sales at higher profit margins. Any manager, consultant, coach, or educator who wants to succeed in an increasingly chaotic and unpredictable world will benefit from reading this book.

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