The Art Of Business: In The Footsteps Of Giants - Hardcover

Yeh, Raymond T.; Yeh, Stephanie H.

Hardcover

ISBN 10: 0975427717 ISBN 13: 9780975427712

Publisher: Zerotime Pub, 2004

Synopsis

Discover how modern business giants such as Herb Kelleher of Southwest Airlines, Gordon Moore of Intel, and Earl Bakken of Medtronic have developed enterprises with soul by applying the five strategic arts of possibility, timing, leverage, mastery, and leadership outlined by the ancient strategist Sun Tzu in The Art of War. Such enterprises achieve organizational excellence and lasting market dominance, and their leaders are envied, copied, and avidly followed by many. This book offers you the opportunity to walk with these giants, learn their secrets, delve into their minds, and experience these five arts as they do.

About this title

About the Author:

Raymond Yeh, PhD, is a senior research fellow at IC2 Institute at the University of Texas at Austin. He taught at various universities for 20 years and led two Computer Science departments to top ten national rankings. He was also the Control Data Corporation Distinguished Professor at the University of Minnesota. Dr. Yeh co-founded and was CEO of three successful software companies over a 15 year period. He also co-founded two professional societies. He has been a management consultant to many nations and works with executives of many leading edge global companies such as IBM, GTE, AT&T, Siemens, NEC, Fujitsu, and Hitachi, as well as with founders of many start-up companies. In addition to being on the editorial boards of many journals, Dr. Yeh has published ten technical books and the highly acclaimed business book titled, "Zero Time: Providing Instant Customer Value -- Every Time, All the Time!"

About this edition

• Publisher: Zerotime Pub
• Publication date: 2004
• ISBN 10: 0975427717
• ISBN 13: 9780975427712
• Binding: Hardcover
• Number of pages: 279