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Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market and Make Customers Seek You Out - Softcover
Synopsis
The nation's leading "niche" expert reveals strategies and concepts to help businesses stand out in today's saturated marketplace in this innovative guide. Falkenstein outlines a simple nine-step process that shows the reader how to discover his or her businesses's strengths, identify customers' needs, target buyers with a blitz campaign, and sustain the niche to ensure customer loyalty.
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- PublisherNiche Pr
- Publication date2000
- ISBN 10 0962574724
- ISBN 13 9780962574726
- BindingPaperback
- Edition number2
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