Items related to Internet Marketing: The Full Story
Have you ever wondered why your website doesn't generate the profits that you believed were possible?
Are you starting to think that Internet Marketing/Online Marketing is just smokes and mirrors?
Do you want to be in the 10% of website owners that DO actually make money from their business website & Online Marketing activities?
It is possible and in this book, Elton Boocock will show you step by step exactly how to use Internet Marketing to do it!
Armed with his secrets from the inside, Elton Boocock has been at the forefront of internet marketing since 1997. As a public speaker, columnist, Award winning Entrepreneur, mentor and one who has 'worn the t-shirt', his unique take on Online Marketing is both amusing and enlightening.
More importantly, he is passionate about both saving and making you money through Internet Marketing. His approach is very firmly centred on Profit and return on Investment. If you are looking for a 'pretty website', you will hate this book.
If you need to make sure you get a return on the investment you are about to pay out on Internet/Online Marketing (for the first time or once again), you categorically need this book. It is about to save you the cover price time and time again. Return on Investment starts here.
Elton has his own stories of Internet Marketing success. He also has a huge story of Internet Marketing failure! It is this story that drives him to help business owners just like you to avoid the pitfalls of Online/Internet Marketing, bypass the Digital Marketing hype and go straight to Online Marketing success. This book will lead you through building a solid business Internet Marketing strategy.
It will look at e-commerce in a new light and advise you in terms of e-commerce platforms and Internet Marketing Strategies to use. The book covers search engine marketing including search engine optimisation and search engine pay per click options.
Of course the book covers social media and marketing your business through;
YouTube marketing
Twitter marketing
Facebook marketing
LinkedIn marketing and more.
Are you starting to think that Internet Marketing/Online Marketing is just smokes and mirrors?
Do you want to be in the 10% of website owners that DO actually make money from their business website & Online Marketing activities?
It is possible and in this book, Elton Boocock will show you step by step exactly how to use Internet Marketing to do it!
Armed with his secrets from the inside, Elton Boocock has been at the forefront of internet marketing since 1997. As a public speaker, columnist, Award winning Entrepreneur, mentor and one who has 'worn the t-shirt', his unique take on Online Marketing is both amusing and enlightening.
More importantly, he is passionate about both saving and making you money through Internet Marketing. His approach is very firmly centred on Profit and return on Investment. If you are looking for a 'pretty website', you will hate this book.
If you need to make sure you get a return on the investment you are about to pay out on Internet/Online Marketing (for the first time or once again), you categorically need this book. It is about to save you the cover price time and time again. Return on Investment starts here.
Elton has his own stories of Internet Marketing success. He also has a huge story of Internet Marketing failure! It is this story that drives him to help business owners just like you to avoid the pitfalls of Online/Internet Marketing, bypass the Digital Marketing hype and go straight to Online Marketing success. This book will lead you through building a solid business Internet Marketing strategy.
It will look at e-commerce in a new light and advise you in terms of e-commerce platforms and Internet Marketing Strategies to use. The book covers search engine marketing including search engine optimisation and search engine pay per click options.
Of course the book covers social media and marketing your business through;
YouTube marketing
Twitter marketing
Facebook marketing
LinkedIn marketing and more.
"synopsis" may belong to another edition of this title.
Review:
I've just read Elton's book for the first time - it's a great read, and as someone who's not too technical, I found the really clear explanations of terms and simply explained techniques a real boon.
It's a book I will return to over and over again as I put it all into practice and my internet marketing ambitions develop as a result. I think it's a cracking investment. --Pete Mosley
Coming from a non-techie background, I found 'Internet Marketing: The Full Story' provided a clear, plain English guide to the many consideration that need to be made before investing in a website and other on-line marketing. --Catherine Davies
I've just finished reading this book.
I really like the language in which it is written - no nonsense, easy to read and easy to understand. Perfect!
It's refreshing that Elton advises not to follow the crowd or to produce "me too" websites, but to really think hard about what you want your website to achieve AND to view it from your customer avatar's viewpoint. This has really encouraged me to profile my customers and to rethink my website.
I've also taken on board the difference between website designers and website developers, and the different ways in which they approach the project - designers make it look attractive - developers make it work!
This book is definitely a worthwhile read for all internet marketing novices. --BookWorm
Coming from a non-techie background, I found 'Internet Marketing: The Full Story' provided a clear, plain English guide to the many consideration that need to be made before investing in a website and other on-line marketing. --Catherine Davies
I've just finished reading this book.
I really like the language in which it is written - no nonsense, easy to read and easy to understand. Perfect!
It's refreshing that Elton advises not to follow the crowd or to produce "me too" websites, but to really think hard about what you want your website to achieve AND to view it from your customer avatar's viewpoint. This has really encouraged me to profile my customers and to rethink my website.
I've also taken on board the difference between website designers and website developers, and the different ways in which they approach the project - designers make it look attractive - developers make it work!
This book is definitely a worthwhile read for all internet marketing novices. --BookWorm
About the Author:
It's a book I will return to over and over again as I put it all into practice and my internet marketing ambitions develop as a result. I think it's a cracking investment. --Pete Mosley
Coming from a non-techie background, I found 'Internet Marketing: The Full Story' provided a clear, plain English guide to the many consideration that need to be made before investing in a website and other on-line marketing. --Catherine Davies
I've just finished reading this book.
I really like the language in which it is written - no nonsense, easy to read and easy to understand. Perfect!
It's refreshing that Elton advises not to follow the crowd or to produce "me too" websites, but to really think hard about what you want your website to achieve AND to view it from your customer avatar's viewpoint. This has really encouraged me to profile my customers and to rethink my website.
I've also taken on board the difference between website designers and website developers, and the different ways in which they approach the project - designers make it look attractive - developers make it work!
This book is definitely a worthwhile read for all internet marketing novices. --BookWorm
Coming from a non-techie background, I found 'Internet Marketing: The Full Story' provided a clear, plain English guide to the many consideration that need to be made before investing in a website and other on-line marketing. --Catherine Davies
I've just finished reading this book.
I really like the language in which it is written - no nonsense, easy to read and easy to understand. Perfect!
It's refreshing that Elton advises not to follow the crowd or to produce "me too" websites, but to really think hard about what you want your website to achieve AND to view it from your customer avatar's viewpoint. This has really encouraged me to profile my customers and to rethink my website.
I've also taken on board the difference between website designers and website developers, and the different ways in which they approach the project - designers make it look attractive - developers make it work!
This book is definitely a worthwhile read for all internet marketing novices. --BookWorm
Elton Boocock is an award winning Internet Marketing entrepreneur, columnist, mentor, author (of course!) and Online Marketing speaker.
More importantly, he has an absolute passion for helping others to stop wasting money online and start making money online.
Starting Urban Media at the age of 24, Elton soon made his mark and instinctively knew what made a good business. Sticking to high standards in both the websites he built and the customer service he offered, it wasn't long before the company had a string of blue chip clients and confidence was high.
Three years into Urban Media and he launched 'uk-trucking.net', the transport industry Website. Moving from website builder to website owner, the site was a phenomenal success with over 5 million visitors per month. Advertisers on the site included Volvo, Mercedes, Goodyear, Esso, Bridgestone, Shell, and many more. The site was being quoted regularly in national press and trade journals, but it was also about to prove a huge learning curve
After 3 years of running the site, the investment was gone and despite high profile advertisers on board, Elton was about to make what he calls his first and biggest entrepreneurial decision. He pulled the plug and stopped any further time or money resource being put into the unprofitable website. He later said "it may seem philosophical, but it's true, I couldn't have learnt what the experience taught me for anywhere near that amount of money. Yes it was a lot, it was everything I had, but it was the catalyst to everything I now know". Taking on board the learning, he set out to find what actually made a website successful; financially successful. Elton studied everything from business books, to sales and marketing.
He became a master of asking the difficult questions that usually allow a website owner to spend valuable time and money on unproven 'tricks' to success. He refused to follow the fashions, instead looking for real results. This no-nonsense approach has become his trademark and led to a wide variety of non-internet related achievements.
More importantly, he has an absolute passion for helping others to stop wasting money online and start making money online.
Starting Urban Media at the age of 24, Elton soon made his mark and instinctively knew what made a good business. Sticking to high standards in both the websites he built and the customer service he offered, it wasn't long before the company had a string of blue chip clients and confidence was high.
Three years into Urban Media and he launched 'uk-trucking.net', the transport industry Website. Moving from website builder to website owner, the site was a phenomenal success with over 5 million visitors per month. Advertisers on the site included Volvo, Mercedes, Goodyear, Esso, Bridgestone, Shell, and many more. The site was being quoted regularly in national press and trade journals, but it was also about to prove a huge learning curve
After 3 years of running the site, the investment was gone and despite high profile advertisers on board, Elton was about to make what he calls his first and biggest entrepreneurial decision. He pulled the plug and stopped any further time or money resource being put into the unprofitable website. He later said "it may seem philosophical, but it's true, I couldn't have learnt what the experience taught me for anywhere near that amount of money. Yes it was a lot, it was everything I had, but it was the catalyst to everything I now know". Taking on board the learning, he set out to find what actually made a website successful; financially successful. Elton studied everything from business books, to sales and marketing.
He became a master of asking the difficult questions that usually allow a website owner to spend valuable time and money on unproven 'tricks' to success. He refused to follow the fashions, instead looking for real results. This no-nonsense approach has become his trademark and led to a wide variety of non-internet related achievements.
"About this title" may belong to another edition of this title.
- PublisherUrban Media Direct
- Publication date2011
- ISBN 10 0956911005
- ISBN 13 9780956911001
- BindingPaperback
- Number of pages186
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Internet Marketing: The Full Story
Published by
Urban Media Direct
(2011)
ISBN 10: 0956911005
ISBN 13: 9780956911001
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