The Advertising of Massey-Harris, Ferguson And Massey Ferguson - Hardcover

Farnworth, John

Hardcover

ISBN 10: 0954022270 ISBN 13: 9780954022273

Publisher: Japonica Pr, 2003

Synopsis

A remarkable collection of Massey-Harris, Ferguson and Massey Ferguson advertising material charting 150 years of tractor and agricultural machinery progress. Includes machinery advertising from many of the companies which became part of the Massey Ferguson international portfolio.This book is a must for the Massey-Harris, Ferguson, Massey Ferguson and related companies, tractor and machinery enthusiasts; farm machinery and agricultural historians; advertising and marketing professionals and literature enthusiasts.

About this title

About the Author:

John Farnworth is a farmer's son and was born on a farm on the outskirts of Manchester, England. It was very near the Massey-Harris factory and they used to send the new equipment from North America for testing on his grandfather's farm for a year before it was put on the British market. Hence he grew up in a farmyard full of Massey-Harris equipment in the post war years. This was the start of John's affection for the Massey family of equipment. The family went on to use Ferguson and Massey-Ferguson just as extensively as they had the old Massey-Harris equipment. Whilst at university he started to collect Massey-Harris tractors before embarking on a a career overseas in agricultural research, development and consultancy. When running overseas projects he always used Massey-Ferguson equipment wherever possible and gained much experience of their use in harsh Middle-Eastern conditions. In recent years, John has knuckled down to the serious business of compiling detailed but highly readable, well illustrated and informative books on the whole history of Massey-Ferguson, the predecessor companies and the range of equipment which has been produced and marketed by them. To date he has published moer than a dozen substantial books and has more in publishers hands for publication at a later date.

Synopsis:

This work offers a remarkable selection of Massey-Harris, Ferguson and Massey Ferguson advertising material, and charts 150 years of progress in both agricultural machinery and the techniques used for its advertising. The advertisements are taken from 1870 onwards.

About this edition

• Publisher: Japonica Pr
• Publication date: 2003
• ISBN 10: 0954022270
• ISBN 13: 9780954022273
• Binding: Hardcover
• Number of pages: 320